Intercept or in-person surveys, as the name suggests, aims to capture visitors or consumers in their natural environment and deliver a short structured interview on their preferences, perceptions, behaviour or consumer habits.

Intercept surveys are usually used to gain a quick and basic overview of the subject of interest. Banister Research has conducted numerous onsite studies at a variety of venues including large-scale community events, public facilities, tourist attractions and retail outlets. The firm also possesses the ability to conduct follow-up interviews in conjunction with telephone surveys to provide more in-depth insight.