Almost three-quarters of adults in Canada use the Internet making it an increasingly more viable forum for capturing the insights of potential respondents. The advantages of web surveys include faster speed of response, substantially reduced costs and increased respondent flexibility. These surveys are particularly useful when attempting to reach a very specific target population that is known to be connected to the Internet, such as employee or client surveys.

Banister Research has the on-site capabilities to program and host web surveys to meet your research needs.